Just read this comment in the google group “lean-startup-circle”. Author Mike Brown from Indianapolis was kind enough to share:
“I see so many people saying, 1I’ll tell you what I’m doing after you sign an NDA.’ …Unless you’re talking about some really deep technology that REALLY pushes the bounds of what we do (think Project Natal from Microsof), you most likely aren’t the only one doing what you’re doing.
… The sooner you get a working product that your users can play with, the sooner you can get feedback and in many cases ideas that will significantly improve your product. Going stealth I would argue (counters that approach). Think about it in terms of software development. With software… one primary goal is to get a working application in front of your stakeholders quickly so that they can provide feedback as the application is evolving. (That) avoids the problem of spending a year working on a project only to get feedback at the end from the customer that you totally missed the mark.
If you want to kill a startup, the quickest way is to spend a year developing a product that no one wants because you were in ‘stealth mode’…. By letting people know what you’re doing, you’re likely to get a lot of feedback that you’d pay a lot of money to get otherwise. Such as ‘this reminds me of…[insert competitor you didn’t know of]’ or ‘I’m building something similar, want to team up to make a unified product” or “I like [feature x] but I really wish I could do it by [method y]’. All of this feedback can be used to help you adjust your launch trajectory.
That’s the true definition of Lean (startups).