A little advice… on getting advice

I’m all for getting advice about your startup idea and approach – before, during, and after you launch. But not all advice is created equal. Before you seek advice from a person, be sure to think about what they know, and don’t know. Here are a few types of experts you may want to consider getting advice from:

Functional experts. People with expertise in roles like sales, marketing, team building, product development, technology, law, manufacturing, etc. The more relevant their expertise the better. For example, if you are launching a training business that will sell to large corporations, get sales advice from someone who has sold similar types of services to similar types of companies. Advice from someone with expertise on selling consumer products to retailers may not be on target, and could even steer you in the wrong direction.

Industry experts. People with expertise in particular fields, like mass market retail, food and beverage manufacturing, or consumer e-commerce. Once again, the more specific, the better. And watch out for people who can’t see beyond outdated industry standards. For example, someone in publishing who doesn’t see how e-books, self-publishing, and other innovations threaten to change the rules of the publishing game.

Startup experts. Running a startup with limited resources is obviously very different than being an executive at a large corporation. If you haven’t started a business before, be sure to get the perspective of someone who has been there, done that.

Advertisements

One Response to A little advice… on getting advice

  1. jchunter says:

    nice post…Especially the part about people “who cant see beyond outdated industry standards”. These are the same folks that will say, check if your competitor is doing it, if they aren’t don’t do it…non innovators, cavemen thinking…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: