I was just reading the promo materials from a professional services company, and ran smack into a pet peeve. “Our leadership team has over 100 years of combined experience in the business.” Ugh.
Tell me you have 100 happy clients willing to provide referrals.
Tell me 100% of your clients renew their contracts with you.
Tell me you’ve improved client performance by an average of 100%.
But 100 years of experience? First, that makes me think you are old. And in a time of rapid innovation, I want to feel like I’m betting on the future, not a bunch of old codgers. Second, it makes wonder. How many partners are there, anyway? 2 with 50 years of experience? 100 with 1 year of experience? It really doesn’t tell me anything. And third, it makes me skeptical – you’ve only got my attention for a minute. Don’t you something more compelling to say?