Less is more…

Just read an interesting piece in the NYTimes… An interview with a friend of mine, Dany Levy, founder of Daily Candy. I remember when Dany was just starting her daily email newsletter – before she even had a business plan. She stuck to it, through thick and thin (and boom and bust and boom), laser-focused on providing just the right content with just the right tone for her target reader. Here’s what she had to say about business plans:

“It feels like, back in the day, the longer your business plan was, the more promising it was going to be. And now it’s, the shorter your business plan is, the more succinct and to the point it is, the better. You want people to get why your business is going to work pretty quickly.”

Right on, Dany.


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