… continued from part 2. The third thing your audience wants to know from this slide is:
3. How are you spending the money? If you are asking an investor for a check, they’ll want to know how you’ll use it. If you will be projecting your slides, do this with a “use of proceeds” chart, showing that out of $X million raised, you’ll spend Y% on marketing, Z% on product development, etc. If you will be making your presentation from printed documents, your audience will be able to see the fine print. Include a monthly P&L (projected statement of profit and loss) basis for the first year of operations. That way, a prospective investor can see exactly where your revenue will come from, and where their money is being spent, during the critical first 12 months.