11 critical elements of a business plan pitch

Your business plan pitch deck should cover the following topics. In some cases, you can change the order around, and /or use more than one slide for each element, but make sure to cover them all. I’ll go through each of these in much more detail in posts to come, and in my upcoming book.

1. Strong team. (You’ve got the right people for the challenge.)
2. Attractive market. (The market has the right size, growth and trends.)
3. Customer needs. (Customers have proven, critical, and unmet needs.)
4. Positioning. (A tight synopsis of your company’s reason for being.)
5. Product/service. (Overview of your offering.)
6. Marketing approach. (How you will attract customers.)
7. Business model. (How you will make money, and unit economics.)
8. Competition and risk. (Top obstacles / threats, and how you’ll preempt / react to them.)
9. Implementation plan. (What you’ve done so far, and what you’ll do next by phase.)
10. Financial projections. (How, when, and to what extent money will flow out and in.)
11. Financing round. (How much money you need, when, for what, where it will get you, and how investors will benefit.)

You should also create backup slides, which I’ll cover in another post.

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20 Responses to 11 critical elements of a business plan pitch

  1. […] little while back, I outlined a business plan pitch deck. Today, we’ll start with the first slide: Your […]

  2. […] 2: Attractive opportunity This post is about the 2nd of the 11 essential elements of a business plan […]

  3. […] 3: Unmet needs This is the 3rd slide in the business plan presentation. While the last slide described an attractive market opportunity, this one presents a problem: For […]

  4. […] 4: Positioning Here’s slide 4 in the business plan pitch deck. This slide completes the Situation/Complication/Resolution narrative, with a clear, simple […]

  5. […] 10: Financial projections (part 1) Slide 10 in your business plan pitch presentation covers your financial projections. There’s a lot to cover here, so I’ll break this […]

  6. […] bottom-up, check top-down. Before you can select snapshots of financials to include in your pitch, you’ll need to build your financial model—typically in MS Excel. If you don’t have expertise […]

  7. […] 9: Implementation plan Slide 9 in your business plan pitch presentation covers your implementation plan. This slide is important for two […]

  8. […] 8: Competition and risk Slide 8 in your business plan pitch presentation addresses competition and risk – specifically, the risks you anticipate, and how you plan to […]

  9. […] 7: Business model Here’s slide 7 in the business plan pitch deck. After providing an overview of your marketing strategy, describe your business […]

  10. […] 6: Marketing strategy Here’s slide 6 in the business plan pitch deck. After providing an overview of your product / service offering, provide an overview of your […]

  11. […] 5: Product / service offering Here’s slide 5 in the business plan pitch deck. After stating your strategy, give your audience a brief overview of your product. This is a time […]

  12. […] 11: Funding Hooray! You’re almost done with your business plan pitch deck. At this point, you’ve made a persuasive case for why there’s an attractive opportunity, and […]

  13. […] making sure your startup is on the right track. You’ll find topics like what’s in a business plan, how to think about whether you’ve got a good idea for a business, and how to think about […]

  14. […] I’ve been posting recently about the slides you’ll need to pitch your business plan effectively. But some of the most important slides won’t be part of your starting lineup: […]

  15. […] Once you’ve got your business plan pitch deck and your 1-pager together, it’s time to get out there and pitch. For some, that’s the fun part. […]

  16. […] goes on slide zero? It may seem like your business plan pitch starts with your first slide (hopefully your team slide), but it […]

  17. Kenny says:

    David, love your blog and look forward to your book. We are an operating business (2.5 years since startup), and have set out to build business plan as much for ourselves, as for potential future investors (we’re actually not trying to raise money right now). Your guidance is wise and very useful to me as I lead this process, and in many respects I expect that we will follow your structure very specifically… at some point, if amenable, I will share the results with you.

    /Kenny

  18. […] concise (easy on the text!). The content elements they recommend are also in-line with what I’ve suggested, though in a slightly different order. They don’t put the team up front, for example. One reason […]

  19. […] or just making sure your startup is on the right track. You’ll find topics like: What’s in a business plan, how to determine whether you’ve got a good idea for a business, and how to think about […]

  20. […] guess is Kevin (and his team at AlleyCorp) puts more thought into the key elements of a startup opportunity than he lets on. But my issue is not with Kevin, actually. It’s with how […]

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